I just started a new tumblr with my design buddies: rooneyroutine.tumblr.com
The idea is to make something cool two times a week, now let's see where it takes us
so, at last, here is the final report describing the visual development of some key elements of a hypothetical IP. Hope y'all like it.
ps: you can find most images in high res on my blog here and you can download the pdfversion itself here (the colors seem to be quite off in the preview version below)