Sound of Shaving

Philips was looking for ways to innovate on shaving devices, so our assignment was to find a new way to engage the consumer. Our final concept was based around two concepts: First of all, the packaging should be more than just a box that you dispose the minute you arrive home. In this case, the packaging can be folded over and transform into a docking station that holds the machine, accessories and a speaker, which brings us to the second concept: Creating music with your friends while shaving. 

Packaging with foil wrapper

Concept advertisement (fun fact: it's actually a picture of a young Martin Luther King)

Manual providing a visual guide of the concept

Ideation process

Moodboard to define the stylistic constraints

Scenario's created to gain insight on possible usage context

No comments:

Post a Comment