Philips was looking for ways to innovate on shaving devices, so our assignment was to find a new way to engage the consumer. Our final concept was based around two concepts: First of all, the packaging should be more than just a box that you dispose the minute you arrive home. In this case, the packaging can be folded over and transform into a docking station that holds the machine, accessories and a speaker, which brings us to the second concept: Creating music with your friends while shaving.
Packaging with foil wrapper
Concept advertisement (fun fact: it's actually a picture of a young Martin Luther King)
Manual providing a visual guide of the concept
Ideation process
Moodboard to define the stylistic constraints
Scenario's created to gain insight on possible usage context
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